T: +44(0)1273 692215 E: Jeff Scott	Why Platypus PR? Is not a question you expect to spend any real time considering... Well, it was chosen mainly because we’ve always thought that they were cute animals – but cute isn’t exactly the sort of value you’d associate with a PR company. After a bit more thought and anthropomorphising, the values of adaptability, tenacity and longevity all seemed pretty good to associate ourselves with here at Platypus Towers. Then it turned out that the male Platypus was pretty territorial, often bad tempered and could poison you. Not what we want to do with our clients (unless necessary). More research turned up the fact that Platypus are not mammals but monotremes and it's best we draw a veil over the complicated laying eggs, suckling their young and milk all round the pouch business, (never mind the hairy echidna stuff). Click for some more Platypus information.   We hadn’t been going long when a google search threw up the fact that there was already a German company called Platypus PR! Click here to find out more about them. Our German is pretty poor and after learning how to say: the frying pan is dirty, things all went a bit pear shaped. Though Schmutzig and Schadenfreude remain great words. What to do? Well, we’ll happily link to anyone else who has a company called Platypus PR though we did take the liberty to immediately register the .com and .co.uk domain names. In the spirit of European solidarity, we left the .eu domain name well alone. Campaign Lead – Jeff Scott Jeff Scott is Platypus PR’s publishing specialist and has 17 years, 5 months and 19 days of experience in publishing. Like all authors, for my own work I want someone who understands my book, loves me, appreciates the sacrifices I have endured to write it, and will go out there in front of all the people sitting in the dark and shine a light on my book so I can bring light into their lives. We always try to shine that light at Platypus PR Campaign Support – Tracey Allum Having worked with a number of major international organisations – including EA and Ubisoft - and a variety of publishing companies Tracey has extensive media relationships across a broad range of media, including the publishing sector. She has worked with Mohammed Ali and Thierry Henry.