T: +44(0)1273 692215 E: Jeff Scott	Platypus PR achieves wide exposure for its clients’ books in the UK print and broadcast media. The Platypus approach to promotion is friendly and conscientious and based upon a proven combination of inspiration and hard work. We achieve our results through a dedicated and careful reading of the books to develop focused and innovative campaigns, launched by creating targeted and memorable press releases. We have worked with popular and prestigious authors such as Rick Perlstein, Yasheng Huang, Kate Spade, Ian Bremmer, Bjorn Lomborg, Sir Nicholas Stern, HRH Princess Michael of Kent, Ambassador John Bolton, Melanie Phillips, James Flynn, Anthony Seldon and Christopher Booker. Whether renowned, authoritative or not, we treat all our authors like they are royalty. In fact some of them are: “I have found Jeff Scott to be of an independent mind and does a great job! His ability and insight as well as his sound judgment have impressed me and he provides a safe pair of hands. Throughout the time we have worked together, I have found his advice to be sound and thoughtful. I would recommend him without reservation and look forward to enlisting his help for the launch of my next book” HRH Princess Michael of Kent   We like to try to stand out from the crowd. Mostly this works and Jeremy Paxman has commented: “I can’t come to the launch of the Blair book. But I hope someone has told you that that invitation is the most imaginative one produced this year – or for as long as I can remember. It’s terrific” Download the invitation that made news itself and that Jeremy liked so much: Invitation Award Winning Campaigns from Platypus: Capitalism with Chinese Consequences (Cambridge University Press) - Economist Economics and Business Book of the Year 2008 Nixonland (Simon & Schuster) - Economist Biography Book of the Year 2008 The Halo Effect (Simon & Schuster) - Financial Times Best Business Books of 2007 The J Curve (Simon & Schuster) - The Economist Politics and Current Affairs Book of the Year 2006 The Blair Effect (Cambridge University Press) - Sunday Times Political Book of the Year 2005